Diversity & Cosmetics

In the early stages of my blog, when I was going around telling all my close friends and family about my idea, my friend sent me this picture that she found on Twitter.  This picture completely encompasses my motivation behind wanting to start this blog and the reason why I’ve become obsessed with playing around with makeup shades on different skin tones and all the different ways that affect how a shade looks!

This overall need for cosmetics companies to embrace the diversity of their customers (such as providing swatches to be shown in all different types of skin tones) will be a huge topic of discussion throughout my blog.

There’s still a lot of progress to be made on this topic but here are some examples of the ways cosmetics companies are embracing the diversity of their customers!

Here are some examples of the ways cosmetics companies are embracing the diversity of their customers:

1. Cosmetics companies such as Color Pop and Lime Crime are showing their makeup shades swatched on different skin tones:

Picture credit: colourpop.com and @limcrime instagram

2) Sephora developed an app where the user can upload a selfie of themselves and virtually try on different Sephora lipstick shades to see how they look on their face and skin tone.

http://www.sephoravirtualartist.com/

3) L’Oreal is using technology and science to embrace diversity and create foundation shades for all skin tones

L’Oreal also used technology to develop the app “Makeup Genius” that allows the users to try on makeup shades in realtime

4) Cosmetic companies like IMAN create cosmetics and skincare products designed for women with darker skin tones

www.imancosmetics.com/

These are only a few examples of how cosmetic companies are working on fulfilling a need for us, the consumers, to show how the color of a make up shade changes depending on the skin tone of the person wearing it!

Now I want to hear from you!

What you do wish companies would do to embrace the diversity of their customers?

Do you know of any companies that are doing a great job in catering to their diverse clientele?

Let me know by commenting below!