I went to Ulta the other day with a gift card that’s been burning a hole in my wallet for a few months now! As as per usual, I went a little crazypants with the swatches but for the first time that I can remember, I left with absolutely no new makeup purchases. Unheard of!
My head went spinning with all the new makeup possibilities….Should I buy a bunch drugstore products, or splurge on 1-2 higher end items?? Ooo I like this lipstick, no Alyssa you don’t need more lipstick. But I always need more lipstick. I think I have this shade already, wait do I? Ok I have this narrowed down to 15 different choices. Should I restock on my faves or try something new?? Would I ever wear turquoise eyeliner? You never know. Ok I have this narrowed down to 10 different choices…
In the end, my indecisiveness got the best of me and I left empty handed with my arm covered in a collage of swatches of different makeup that I liked, loved, or didn’t care for!
See the damage below 😉
Here’s a list of the top 10 brands/products that caught my eye during my little trip to Ulta!
This a mix of new and old products/brands, makeup that was featured in the store, and anything else that caught my attention!
- Benefit Magically Transforming Brow Collection
There were a couple of end caps and displays featuring these products. The packaging is very interesting….almost intimidating! Looked like a mix of badass weaponry and scary equipment you find at the dentists office. The product line includes brow gel, eyebrow conditioning powder, 2 types of eyebrow pencils, and eyebrow cream all ranging from $24-$28. This is said to make shaping and filling in your brows super easy and “goof proof”!
- Lorac Pro Palette 3, $44
I have the Lorac Pro Palette 1 and I love everything about it! The quality is fantastic, the shades are gorgeous, and the color payout is amazing. Hence, I’ve been anxiously wanting to try the new Lorac Pro Palettes, both the #2 and #3!
The Lorac Pro Palette 3 comes with 16 different colors. A majority of them are neutral/nude shades. I was most intrigued about the shades in the bottom row of the palette, specifically Amethyst, Dark Mocha and Truffle.
*Just an FYI that these palettes are also sold at Kohl’s!
- Urban Decay Vice
This display is definitely an attention grabber. I dare you to walk by it without stopping and marveling at it’s beauty. It beckons you to want to try all of the different colors, even the ones that are out of your normal make up preferences! I’ve seen a lot of beauty bloggers swatch and rave about this product, and I can see why! The lipsticks are super pigmented and you can trust that the color you see in the tube, is exactly the shade you’re gonna get! Not to mention that there are sooo many shades to try:
Vice Lipstick- 39 shades
Comfort Matte- 21 shades
Metallized- 13 shades
Sheer- 16 shades
Sheer Shimmer- 5 colors
Mega Matte- 6 colors
- Too Faced Chocolate Collection
This collection totally won me over because I’m a sucker for cute and creative packaging. So you can imagine how giddy I was over this collection. Look how adorable!! The eyeshadow palettes come with 16 shades (mix of matte and shimmer).
- Ulta Brand Eyehadow Palettes $19.99
I’m not sure why I’ve never come across these palettes before! I wasn’t sure what to expect when I swatched these and let me tell you, I was definitely pleasantly surprised with the quality! When I swatched these shades on my arm, they were pigmented, shimmery, and easy to blend! There were 5 palettes available with different combinations of shades: Prismatic, Miss Fabulous, Metals, Rose Gold and Gilded Gold.
- NYX Vivid Brights Electro Liner and Liquid Liner
This line was featured on a main endcap display in the drug store section of the store. So many fun and bright colors! Makes me want to break out of my normal black eyeliner routine and try a look completely out of my comfort zone! The liquid liner comes in 9 different shades from green, to purple, to blue to brown! How fun!
- Soap and Glory Brand
The last time I saw this brand, it was a lotion brand with adorable pink packaging and witty product names like Hand food and Orangeasm! I was incredibly intrigued and enticed to try this new makeup brand! The packaging is girly and adorable. I wasn’t able to find the cosmetics products on Ulta’s website but check out these products on Soap & Glory’s website! Their lipsticks, cheek sticks and powders are what caught my attention the most!
- Honest Beauty
I was excited to try this makeup line because I previously associated the Honest Brand with their baby product line. Hats off to the beautiful Jessica Alba for expanding her brand! I did a quick swatch of some of the products and there were a couple hits and a couple misses! The lip crayons (comes in 12 different shades) were SUPER pigmented. The cream foundation was super hard to spread when I swatched it on my arm, which makes me think that spreading the foundation all over my face would be even more difficult. The eyeshadows were pigmented and the shades were pretty!
- Buxom Customizable Palettes
I love the idea of being able to customize an eyeshadow palette. Especially when I typically only use a few different shades in the palettes I own now. You can customize a palette with 6 different shades for $40! There are 40 different shades to choose from.
- Anastasia Beverly Hills Modern Renaissance PaletteI’ve seen so many bloggers rave about this palette so this was one of the first products I sought out on my Ulta trip. I’ve been huge fan of deep burgundy eyeshadow shades lately and this palette is chalk full of so many that I want to try! The shades that I swatched and love the most were Venetian Red and Lover Letter. This palette will definitely be MINE on my next trip no ifs ands or buts about it. I need this in my collection!
Now I want to hear from you!
Have you tried any of these products/brands? What do you think??
What were your last purchases at Ulta? Share your hauls! 🙂
Do you want me to swatch/review any of the products above?