For those of you who don’t know, my day job is working in Talent Acquisition/Recruiting, so I spend a lot of time perusing through LinkedIn throughout the day and one of my favorite LinkedIn company profiles is none other than L’Oreal!
L’Oreal is always sharing articles related to their efforts in embracing diversity in the makeup industry and adapting to the needs of their customers. Their posts give a lot of insight as to where the future of the cosmetics industry is headed, and from the looks of it, there are definitely a lot of exciting things to look forward to! (Think technology, customization, digitization and innovation!)
I wanted to share with you one of the exciting things that L’Oreal has posted lately!
Lancôme ,which is part of L’Oreal’s Luxury Products division, is offering Le Teint Particulier Custom Made Makeup– personalized foundation to match each individual person’s unique skin tone. Imagine that! We personalize and customize everything lately, why not our makeup? Picture instead of having to guess which foundation shade you are, or not being able to find your shade at all or having to buy two different shades because you are right in the middle (I frequently do this) and instead having your very own bottle of foundation made especially for you!
“Lancôme introduces Le Teint Particulier Custom Made Makeup, a groundbreaking beauty experience that combines luxury, artistry and technology to offer each woman her very own custom blended foundation. With the knowledge that no two skin shades are alike, Le Teint Particulier uses a revolutionary and patented technology to detect over 20,000 skin tones. Once captured, the system creates a one-of-a-kind match, delivering a highly-personalized, freshly blended foundation designed to emulate her unique skin. Debuting at select Nordstrom stores, Le Teint Particulier is Lancôme’s first bespoke makeup experience.” Via Lancome’s Youtube account.
This custom foundation goes for $80 for a 0.7 oz bottle. Is it worth the high cost? To each his own! Lancôme’s website
also states that this foundation is both flattering and hydrating as well as “long-wearing, breathable, oil-free, paraben-free, fragrance free” and is safe is sensitive complexions.
How does it work? During a scheduled session at one of the exclusive Nordstrom locations where this service is provided, a Lancôme Beauty Advisor uses their special technology to scan a client’s skin tone. The customized foundation is then blended and labeled with a unique Complexion ID on the bottle.
Even though this product is designed to reach a wide range of potential customers, it’s availability is limited to only 9 Nordstrom locations, which drastically limits the quantity of people that have access to this product. We can only hope that one day personalized foundation will become a norm in the beauty industry and be more accessible to a greater number of people. There are a lot of factors that go into building a completely personalized and “perfect” foundation for an individual (skin type, personal preferences, skin tone, etc) so it will interesting to see what additional layers of personalization can be added in the future.
This is just one of many things I’ve seen from L’Oreal that excites me. There a more cosmetic companies that are offering personalized products and services for each individual customer. I will continue to research these companies and share with you all the developments that I find!
Now I want to hear from you!
What do you think? Is this a service/product that you would be interested in?
What would the components be for your perfect foundation?
Click here for more information on this product!
Articles and websites referenced: